Hosp & Restaurant Mrktg eBook, 3E
$50.00
This eBook focuses on Hospitality and Restaurant Marketing topics. It includes essential content plus learning activities, case studies, industry insights, and more that support course objectives.
Chapter Table of Contents
1 – Introduction to Hospitality and Restaurant Marketing
2 – The Marketing Process in Restaurants
3 – Understanding the Market Environment
4 – Understanding Customer Behavior
5 – Preparing a Marketing Plan
6 – Setting Menu Prices
7 – Communication Channels
8 – Advertising and Sales
9 – Sales Promotions, Publicity, and Public Relations
10 – Menu Marketing
11 – Evaluating the Marketing Effort